MAX 2008 overall pros and cons

November 20, 2008

Overall, I'm been very happy with my experience at Max 2008. I ran into several familiar faces, met the fine folks from The Morphic Group, heard lots of talks on interesting topics, and got some pretty sweet swag to bring home. :) When I get time later in the week, I will start posting my reviews of the various presentations (and maybe other bits as well if they haven't already been Twittered to death). For now, I'd like to share a few overall pros and cons of the conference as a whole: Pros -- 1. Everything was extremely well organized. From (quite literally) the second I walked in, I had people informing me of where to go, how to register, etc. We were given handy pocket guides with the conference schedule, and a nice book with several blank pages for taking notes. Kiosks were available for attendees to print up-to-the-minute schedules, and so on. I heard a few reports of people not being able to enter different talks because the bar-code scanners weren't working, but I only heard that a couple times on the 1st day (so I'll assume that was the exception, and that it was remedied by the the time Tuesday's presentations started). 2. Plenty of space. Whether I was at the expo floor, or eating lunch, or in a presentation, I didn't feel cramped anywhere. It was always (for me) pretty easy to find a semi-quiet spot to set up my laptop, or just make a few phone calls without worrying about being shoved out of a hallway by masses of folks trying to walk by (as can easily be the case at big shows like this). 3. The party! Wow...that party Tuesday night was great! Adobe bussed everyone to the Academy of Sciences and we basically had free run of the place for the night. Tons of food, great exhibits, and lots of things to keep us geeky people entertained all night. I'm not much of a drinker, and have been to many parties that consist solely of drinking alcohol (boring folks like me pretty quickly). This was not the case here! I stuffed my face on dim sum, enjoyed the planetarium, the aquarium, and generally ran around silly until I was too tired to continue. :) I'm definitely making a return trip to Academy of Sciences when time permits! Cons -- All that being said, I do have a few pieces of "constructive criticism" as well... 1. (This one is half for the "powers that be" behind deciding which presentations get booked, and half for the presenters themselves.) Do. not. use. your. presentation. as. a. sales. pitch. I sat thru WAY too many presentations where 10, 15, or even 20+ minutes were spent talking about what the presenter's company does for a living (often, it had nothing to do with the topic at hand). Please, save that for the expo floor! I paid money and used my time to schedule attending this session so I could learn something. If I want to learn about your product, I'll ask the folks at the booth. A quick slide and a minute of "I'm from company X, we make thingie XYZ for the Photography industry" (or what have you) is fine, but please let's realize there is a time and place for more extensive self-promotion. During a technical lecture is not the place, despite what your VP of Marketing may tell you. :) 2. If the bulk of your presentation pertains to features in not-yet-released software, please SAY SO in the TITLE. As a general rule, I don't build products in pre-release software. For me, that's defined as anything still labeled as "beta", "alpha", "preview" or any other variant of "it's not for sale just yet, and we don't guarantee it works". (If a client asked for something, i will of course break this rule on a case by case basis, but generally I stick with what is "released" as my technology stack.) I lost track of how many presentations I sat thru that ended up being "Flex 4 only", but weren't listed as such in the schedule. Was this a mandate from Adobe? Were folks "forced" to include some percentage of content about the not-yet-released Gumbo (that Gumbo Preview DVD doesn't count as "released"...it can't even be installed in a non-default folder without Bad Things Happening). I spent present-day money and used present-day time to learn present-day improvements to my skillset. When Flex 4 (or whatever the product is in question) is out, then maybe i'll be interested. Until then (or at least until it's very late in the beta testing phase), not so much. Other folks came here via a boss's dime. Said boss may be waiting at the office to ask the age old questions: "so, what did you learn? can you justify the cost of this expo?". I assure you, that most of them don't want to hear "yes, i learned things that ONLY work 8+ months from now, IF all the things in the Preview release stay in the final product, and IF you spend even more money to BUY it". Want to guarantee that small companies won't send anyone to Max 2009? Yeah that'd probably do it. There's no "return on investment" with present-day technology stacks in that situation. I did attend several "what's coming in the next version" talks, which were appreciated. It's good to see what is coming in the next version, but I wanted to balance that with information I can use right now. "Hiding" Gumbo content in talks that are not properly labeled makes it difficult to find that balance. And the reverse is also true: many people may be "bleeding edge junkies", and they didn't attend the talks because "with the upcoming version of Flex" wasn't in the title. That's all for now. I'll post "mini reviews" of the various sessions as time allows in the coming weeks. --nolan