WordCamp Notes: Start Your SEO Strong With 4 Key Pieces Of Content - Taylor Waldon
why your website NEEDS a blog
defining your place online
3 key pieces of content
any type of business can benefit form hosting a blog
the days of static content are DEAD
people want VALUE and QUALITY and they want it to CHANGE
they don’t want to see the same thing they saw last week, they'll never come back to your site
defining your place on line
find your audience, who you're talking to, figure out the right kind of content to write for your site
provide your online audience something that gives them value
also sound like a "thought leader" in your industry
figure out some "hooks" aka "sales hooks"
what your business provides people. why they would use YOU instead of a competitor
think of a 'profile perspective", avatar is a real person
talk to real people
your messaging will be different when talking to a 20 year old mom vs a 30 year old single male
mom -- wants trustworthy, good around her family
10 things to ask your lawn service company before hiring
26 year old male might care about QUALITY more. what type of plants to use in a drought, how to maintain the yard better, etc.
then dive into keyword research
keep track of everything you do in keyword research
top free tools -
The Hoth, keyword everywhere (chrome extension), google related searches, google search console, google trends
start with keyword everywhere, and type that info into The Hoth and dive in
check search volume and CPC
you want the "trend" line to be going up or flat, not going down (in The Hoth)
create key content / cornerstone content
4 key pieces to start with
content types --
solve a problem
for EVERY piece you write, start w/ a generic outline
have a specific purpose for it
don't write "hey this is something cool, look at it"
who is this for?
what value does it provide the reader?
what is the call to action?
what keyword are you targeting?
but don’t make it sound FORCED
just keep it in the back of yr mind when you're writing
don’t FORCE the content into the article. makes for badly worded content that is hard to read
1st content on your site defines your company voice
gives people insight into company and culture
launching a company
launching a new product
new service, brand, etc.
hiring a key employee (CEO)
major updates and changes to current products
behind the scenes
development process updates
"WP Business Reviews" plugin
write about insight into making this plugin, how dev process worked, etc.
"how to" and “what to" are google'd really frequently
will help you rank well
provides value to users, gives them info that they need
"what are my customers looking to do?"
what do they need to know?
How to do?
if you're a plugin company, teach people how to backup the website
if lawyer, how to keep track of documents
"how to backup your website for faster troubleshooting"
helps your customers when they need support
solves a problem customers have
helps people find us, people using our services
really SEO rich
linking back to reputable sites
"10 ted talks for coaches"
"16 plugins you should have for an e-commerce site"
don't post random things that aren't related to your site
embedded wall of your reviews that link back to Yelp or wherever the reviews live
can divide reviews by topic
gives google more structure to what they're looking at
captures your audience
what your customers might find useful for your services?
make something for them to USE
financial advisor - checklist of things to bring to an appointment
developer - checklist of how to work w/ a dev before you ask me to make something for you?
make it look professional
if you have NO design skills, ask for help, or use Canva or a similar tool
make sure you have an email addy required to download it
purpose to capture new customer leads
ALWAYS TEST IT!
make sure the key pieces are seen so you get traffic
optimize for SEO and social media
All in One SEO Pack
better click to tweet
embeds tweets into the posts
gives snippets rather than people sharing the whole post
revive old post
keeps your old content on the forefront
easy social share buttons
put social share buttons on the posts so peoel can share them easily
SEO Writing tips
include your chosen keyword in:
an H2 header
the 1st paragraph of the body
the alt tag on your feature photo
use short sentences and paragraphs
break up the content with media
bold keyword points but don’t bold the keyword itself
bold something that provides VALUE to what you're saying and helps emphasize your point
without relevant content, their is nothing for google to find
please write SOMEthing
behind the scenes in depth post about your job would be something for most places
people only have a 6 - 7 second opportunity to see the home page
The HOTH Keyword Planner
WP Business Reviews Blog